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YMCA Environmental Design

Signage design at the YMCA of Cass and Clay Counties - Fargo, ND (Fercho Branch)

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With the growing population of non-English speaking members, we wanted to ensure the directional signage was also visual. This Y location is also an older building and a bit of a maze, so the large signs not only help make it more easy to navigate, they create an atmosphere that is more bright, welcoming and fun.

STAIRS OF MOTIVATION
After a workout, members must go up these 21 stairs to exit. After hearing moans and complaints daily, we created a message to motivate and congratulate people for their workout.

(Completed as Marketing Director and Designer at the YMCA of Cass and Clay Counties in Fargo, ND.)

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Packaging & Collateral Materials
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